On clicking a 'Tell your Friends' Button in emails, Facebook etc, this allows us to drive down multi layers of social media contacts, with their permission to share with friends, to reach vast audiences to promote causes.
Contacts, Donors, Fundraisers, Followers, Corporates etc share their facebook or twitter followers to a project, but using our seamless technology to do so.
This provides message outreach to a huge target audience, then we take it several steps further by providing actions within the message; ie click to donate, click to buy lottery ticket, click to become an official fundraiser etc.
All this is delivered on our platforms literally with a single click! Pledge Technology uses permissions by the 'pledgers' to access Facebook's 'social graph' which looks up the FRIENDS’ friends and uses it to deliver the message to the FRIENDS’ friends’ friends by posting directly on the friends’ wall, the ensuing outreach and exposure to the cause is very substantial indeed.
Then all the new friends generated by this technology has the same processes applied to it as the original friends and so on to perpetually expand the outreach of the cause.
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